I didn’t have it, but I wanted it.
I was 22 the first time someone used the word gravitas to describe me. It was my first professional review, and the context was that I lacked it.
across as young and overly enthusiastic at times. She should seek to have more gravitas.” - From Lisa's first professional review in 2001
I knew I needed gravitas to be successful in life and business. And so began my decade-long affair with achieving it.
For me that meant being inspired by and inspiring my peers, and admitting that the way I look can shape how I take on the day. To have gravitas is to own your moment.
And to own my moment, I needed the perfect dress. A dress that combined the quality and innovations I’ve come to expect. One that felt as chic as my best luxury-label pieces, and as slimming and confidence-boosting as my favorite yoga pants. Who knew it could be done — and in New York!
Today, Project Gravitas reflects both the community of women seeking it, and is a reminder to all of us who have it to project it.